On 27.11 Orientana was the organizer of the eco press conference "SMOG AND OUR HEALTH", which took place in the modern interior of Cook Story By Samsung in Warsaw's Wilanów. The meeting was led by the wonderful journalist Beata Tadla! Anna Wasilewska – creator and owner of the Orientana brand presented a new product – BIO Active Protective Cream ANTI POLLUTION. She talked about its properties and the effects of the cream's ingredients – moringa and schisandra, as well as scientific studies that confirm the protective effects of both ingredients. She explained how the cream blocks the penetration of harmful particles from the air such as PM2.5 and PM10 or from cigarette smoke. Moringa and schisandra also prevent them from settling on the skin! Additionally, the cream has a protective filter SPF15, which provides stable protection against UVA and UVB radiation. Bio Active Protective Cream is a cream that not only protects the skin, but also deeply cares for it. It will long-term moisturize, nourish, regenerate the skin and protect against oxidative stress, delaying and preventing skin aging processes. And did you know that the Oxford Dictionary has named TOXIC the word of the year for 2018? This applies not only to interpersonal relationships, which are often unclean and toxic these days, but also to the environment – toxic and polluted. However, we can protect ourselves and make conscious actions and choices. The meeting was also attended by the creator of the social campaign "First Day Without Smog", in which famous Poles hold their breath - @wstrzymajoddech. He started the entire discussion panel and began by outlining the problem of smog and explaining how large a scale of the problem it is. It is present all year round, and in the heating season it intensifies even more. Year by year, there are more and more victims of polluted air. The smog campaign "First Day Without Smog" was created thanks to Global Compact Network Poland and Grupa Walk. Many famous faces from the world of media and television took part in the campaign and its aim is to build awareness of the problem of smog and the preventive actions that each of us can take. The dermatologist spoke about the harmful effects of polluted air on the skin. Remember that not only does the skin age faster, suffer from inflammation and become hypersensitive, but it also lets carcinogenic substances from smog into the bloodstream. We need to take care of our health, but also start making conscious choices and contribute to making our planet more friendly and clean. At the end of the conference, we heard about the advantages of the electric car Nissan Leaf, which does not imitate exhaust fumes. You can cover a really long distance with it, and charge it along the way at special stations, of which there are supposed to be more and more. You can also have such a charger at home! The meeting participants were journalists from well-known magazines and journals, influential influencers and famous people from the world of media and television. The problem of smog was taken up by actress Anita Sokołowska (an actress appearing in the series "Przyjaciółki"), Kasia Dziurska (multiple fitness champion, finalist of "Dancing with the Stars"), and Kasia Krupa (presenter and dancer, appearing in the program "Dancing with the Stars"). Everyone listened to all the presentations with interest and concentration. Everyone was surprised by the information about how bad the air quality in Poland is. Many Polish cities are on the list of the most smog-ridden cities in the world! However, there are methods to combat it! Each participant received a new Orientana cream to test, and the Orientana team answered countless questions about the cream's effects and its use.