More and more women and men are choosing natural makeup that doesn't cover up the skin but subtly highlights its best features. This trend responds to the desire for an authentic, light, and healthy look. However, to achieve this effect, the right foundation or concealer isn't enough. Care for natural makeup is crucial—proper skin preparation through cleansing, toning, moisturizing, and nourishing.
Natural cosmetics are a perfect fit for this ritual. They are based on plant extracts, adaptogens, and innovative biotechnological ingredients that strengthen the skin and give it a radiant appearance. Thanks to them, the complexion becomes not only more beautiful but also healthier – and natural makeup looks fresh all day long.
Why is care for natural makeup crucial?
Natural makeup is a style that enhances rather than conceals. A base that's too heavy, dry skin, or lack of hydration can have the opposite effect – instead of freshness, a tired look, accentuated wrinkles, and dry skin can appear.
Care for natural makeup:
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prepares the skin to accept color cosmetics,
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balances the level of hydration and lubrication,
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makes the foundation blend better and last longer,
- adds radiance and freshness to the skin.
Orientana cosmetics, thanks to the combination of natural extracts and modern ingredients (e.g. gluconolactone, adaptogens, polysaccharides), work comprehensively, making them a great choice in your daily routine.
Basic steps for natural makeup care
Cleansing – the first and most important step
Gentle yet effective cleansing is essential. Overly aggressive cleansers can damage the hydrolipid barrier, while overly light cleansers won't remove impurities.
Recommended Orientana cosmetics:
A gentle facial cleanser containing date extract and gluconolactone. It cleanses without irritating, and has smoothing and moisturizing properties.
KANTOLA facial cleanser - with Japanese gourd extract, rich in natural sugars that moisturize the skin, panthenol and babassu oil esters.
Toning and refreshing
The tonic restores the skin's natural pH, refreshes and prepares it for the next steps.
Recommended Orientana cosmetics:
Moisturizing tonic essence – works multi-dimensionally: tones, moisturizes, and brightens. Thanks to the presence of gluconolactone, it supports skin renewal.
Soothing Tonic Japanese Rose - has a toning and soothing effect.
Serum – concentrated power of assets
A serum is a product that addresses specific skin needs: hydration, soothing, regeneration, and brightening. Therefore, it's worth taking a closer look at your skin and assessing its condition. Serums are always applied under creams; they are more potent products. To ensure proper absorption, the skin must be prepared with thorough cleansing and toning.
Recommended Orientana cosmetics:
Ashwagandha Hydration Ampoule Serum – with hyaluronic acid and trehalose
Ashwagandha Brightening Ampoule Serum - with vitamin C and tranexamic acid.
Ashwagandha Antioxidation Serum-Ampoule - with Cica (Centella) and Niacinamide.
Ashwagandha Rejuvenation Serum-Ampoule - with peptides and coenzyme Q10.
Eye care
The skin around the eyes is thin and sensitive. The right product will smooth and brighten the eyes.
Recommended Orientana cosmetics:
Eye and eyelid serum - with Reishi, EGF and biomimetic peptides
Snail slime eye cream - highly moisturizing
Face cream - makeup base
This light yet nourishing cream leaves skin supple and allows makeup to spread evenly.
Recommended Orientana cosmetics:
Hydrotremella Sebum-Regulating Cream – intensely moisturizes, smooths, and creates a plump skin effect. - For combination and normal skin.
Reishi Day Cream - Firms, moisturizes, and brightens. - Mature skin
Snail Slime Cream - regenerates, moisturizes and brightens - dry skin, all skin types.
Orientana cosmetics that perfectly prepare your skin
Orientana is a Polish cosmetics brand that has been developing natural, Asian-inspired skincare for 14 years. All of its cosmetics have never been tested on animals and are based on plant-based active ingredients, modern biotechnology, and proven effectiveness.
To prepare your skin for makeup, I recommend only 4 steps:
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facial wash gel (cleansing)
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tonic (skin preparation and toning),
- serum (action on unwanted symptoms)
- cream (moisturizing, nourishing and makeup base).
The most common mistakes in pre-makeup care
- Skipping cleansing – applying makeup to skin with residual sebum or impurities causes the foundation to wear off faster and the skin to look tired.
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Not washing off cosmetics thoroughly in the evening – the accumulation of product residue in pores causes them to become clogged and makes it difficult to evenly distribute makeup.
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Lack of toning - giving up tonic causes the skin to have an imbalanced pH, which may make it more susceptible to irritation and dryness.
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Lack of hydration – dry skin “drinks” the foundation, resulting in spots, streaks and highlighted dry patches.
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Using creams that are too heavy – rich occlusive formulas can roll under makeup and cause the skin to shine.
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Lack of eye care – omitting this area causes the concealer to highlight wrinkles and create a tired effect.
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Using cosmetics that are not suited to your skin type – for example, using mattifying products on dry skin can lead to even greater dryness.
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Applying too many layers of cosmetics – excessive amounts of serums, creams and oils cause the makeup to slide across the skin and lose its staying power.
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Not waiting after applying the cream – if you apply foundation immediately on top of the cream that has not been absorbed, the effect may be lumpy.
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Using irritating cosmetics just before applying makeup – e.g. strong acid peels, which can cause redness and burning of the skin.
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Skipping sun protection (SPF) – not using a filter is not only a mistake in skincare, but also in makeup – the skin ages faster and pigmentation becomes more visible even under natural makeup.
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Using oils just before applying makeup – instead of moisturizing, they can cause the foundation to thicken and run off the face.
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Lack of regular exfoliation – accumulated dry skin is most visible under light makeup, which instead of beautifying, highlights unevenness.
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Overusing mattifying powder – trying to mattify the skin at the skincare stage (e.g. with powder creams) takes away the skin's natural glow, and natural makeup loses its freshness.
- Ignoring seasonal skin needs – using the same cosmetics in summer and winter, without adapting to weather conditions, makes the skin look unhealthy and prevents makeup from holding.
Frequently asked questions about makeup care
How to prepare your skin for natural makeup?
The most important steps are cleansing, toning, a moisturizing serum, and a light cream. Skin should be fresh, smooth, and properly hydrated. Natural makeup looks best on healthy and well-groomed skin.
Is care for natural makeup different from everyday care?
Yes, because pre-makeup care focuses on immediate smoothing and hydration. You can reach for heavier creams and oils in the evening, but it's better to use lighter formulas in the morning.
Which cream is best for natural makeup?
The best moisturizer is a lightweight one that doesn't leave a greasy residue. For example, Orientana's Hydrotremella Cream provides intense hydration and plumps skin.
Can I apply makeup immediately after applying the cream?
This is not recommended. It's a good idea to wait 2-5 minutes for the cream to absorb. This will prevent the foundation or BB cream from rolling.
Which serum is best to use before makeup?
Ideally, choose one that provides quick hydration and smoothing, while also addressing the skin blemishes we want to eliminate. We recommend the Serum Ampoules from Orientana.
Is it worth using toner before makeup?
Yes. Toner restores the skin's natural pH and increases the absorption of serums and creams. A great choice is the Tonic-Essence from Orientan, which acts as a toner and essence in one.
What to do if foundation highlights dry patches?
This is a sign that the skin hasn't been exfoliated or moisturized enough. It's worth introducing gentle exfoliation (e.g., gluconolactone found in Orientana gel and toner) or using a micro-exfoliating cream with vitamin C.
Is it necessary to use serum and eye cream before makeup?
Yes. The skin under the eyes is very thin, and lack of proper care causes concealer to accumulate in wrinkles. Orientana's eye serum with Reishi, EGF, and biomimetic peptides smooths and brightens the area. An eye serum alone is sufficient for younger skin; mature or dry skin requires a cream-based serum.
How to avoid makeup from rolling?
Use lightweight creams and serums, don't overdo it, and always wait a moment before applying foundation. Orientana cosmetics absorb quickly and create a natural base.
Can natural makeup be applied to oily skin?
Yes, but oily skin needs products that regulate sebum production, such as those with niacinamide and CICA. Orientan's Ashwagandha Antioxidant + CICA + Niacinamide Ampoule Serum works great as a base. It's worth using HydroTremella Sebum-Regulating Cream over the serum.
How to prepare dry skin for natural makeup?
Dry skin requires intense hydration and nourishment. The best combination is the Hydrotremella serum and Orientana snail cream, which provide softness and elasticity.
What are the most common mistakes in pre-makeup care?
- lack of skin hydration,
- using heavy creams just before makeup,
- skipping eye care,
- inappropriate cosmetics for your skin type.
Cosmetologist recommendations
Experts always emphasize that natural makeup looks best when the skin is well-cared for. Using cosmetics based on plant extracts and biotechnological ingredients—such as Tremella, Ashwagandha, or Reishi—improves skin condition long-term, not just temporarily. It's important that the active ingredients aren't too aggressive or irritating.
Natural makeup care is a daily ritual that allows you to enjoy healthy, smooth, and radiant skin. By choosing Orientana cosmetics, you're choosing naturalness, effectiveness, and safety. Thanks to them, your skin will not only look beautiful but also be in excellent condition every day.
Check out Orientana facial care cosmetics and discover your natural makeup routine.
